Website plans

Feeback on second presentation

"I found that everything they said was clear, also i got a lot of information and facts about their product from the presentation. It was a bit too long but very detailed, this meant that some of the facts and information is lost in my mind."

"they had it all planned out very well and it was very clear and easily understandable "

"I found that all of them addressed the audience efficiently and they justified their points very well, along with plenty of evidence and examples of their campaign advertisements. The presentation was very long and I found it hard to engage with at times too. Also, their presentation on Prezi was quite confusing. Apart from that it was a very well rounded presentation with enough information."

"too long, focus on main point don't go that much into detail"

"Very detailed clear presentation"

"Could make leaflets and storyboard bigger so we could see it better "

"really good and very detailed and we understand what they have done and what they are going to do. It was really detailed and easy to follow"

"Really clear and detailed, well thought out and perfectly prepared"

"a lot of good information, bit long"

From this feedback it is clear that although all our ideas were put across clearly, we may have made our presentation slightly too detailed and so next time we should try to focus it on our basic ideas.

Script

Voiceover 1:

(Zoom in of Tesco)

 “This is where teenagers are spending their free time. Is there not a better a place in Baldock for them to hang out?”

(Logo)

“We are Youth4Baldock, a group campaigning to have the underused Baldock Museum converted into a youth club”

(Slogan then image of museum)

“The museum could be used in a much better way and we believe that we have the solution.

(Zoom in of the museum)

“We asked teenagers living in Baldock their thoughts on Youth4Baldocks plans to regenerate Baldock museum into something the whole community would benefit from”

(Interview with Janvi Bhalla)

Janvi Bhalla:  “As someone who lives in Baldock, I know that the museum is currently very underused and I think that Youth4Baldock’s plans to regenerate the museum will benefit the community greatly. Baldock doesn’t have many areas that teenagers can hang out in and I think that if a youth club was available, with things like movie nights and just places to hang out I would defiantly go to it.

(Interview with Ryan Thompson)

Ryan Thompson: “I think Youth4Baldock’s ideas are very unique as Baldock doesn't have any youth clubs or arcade places to hang out for free.”

(Interview with Miss Sim)

Mrs Sim:

(What do you think of Youth4Baldock’s plans to regenerate Baldock museum?)

“As a parent of a teenager living in Baldock, there aren't many free in-door areas for our kids to socialize. I think the regeneration campaign will be very beneficial and worthwhile for anyone involved.

Voiceover 2:

(Image of teenagers jumping and image of games room)

“We want to create a safe free environment for teenagers to spend their free time whilst doing activities with their friends they may not get to do for free otherwise.” 

(Movie nights picture)

“We hope to utilise this space in the best possible way and convert the rooms into areas that teenagers can spend their time in.

(Gaming room picture)

“However Youth4Baldock cannot do this without your help”

(Interview with Janvi Bhalla – part 2:)

“I will defiantly volunteer to help out with the regeneration because I think it’s a really worthwhile cause and I think Baldock is going to benefit from having somewhere specifically for teenagers.

(Interview with Mrs Sim – part 2:)

“I’ll be very willing to help with the physical regeneration of the museum and I’ll be encouraging my teenage daughter to do the same.”

(Interview with Ryan Thompson – part 2:)

“I think I will participate in the regeneration and I will encourage my friends to as well as it will really help the local area.”

Voiceover 3:

(Picture of Baldock Museum)

“Get involved now with our campaign and help Youth4Baldock regenerate Baldock Museum”

(Zoom in of Musuem)

“You can help with physical regeneration or just donate materials. Either way it will be making a difference to the area and helping us to make every regeneration count. Contact us now to get involved.

(Contact details)

“Contact us at our Facebook page “…”, our twitter account “…” or our website “…”

(New slide with number and email)

“You can phone us at “…” you can even email us using “…”. At Youth4Baldock we hope you can contact us soon and get involved with the amazing project that will help everyone in the local community”

(Logo)

“We would really appreciate your time and effort and of course…”

(Slogan)

“You will be helping Youth4Baldock make every regeneration count”

Evaluation
The task to come up with a plan to regenerate a local community area was one with distinct challenging aspects but also allowed us to work amongst others and in a team. Within my team consisting of Janvi Bhalla, Megan Byford, Megan Webster and myself, we all managed to contribute our inspiring ideas for Baldock’s future evenly and within our idea to regenerate Baldock’s extremely underused museum into a youth club. We created two forms of linked media products; these were linked print and digital media products which we used in order to reach both our target audience of teenagers and their parents by using what we thought were appealing features on these products. The digital products included our website, short film and facebook and twitter pages and the print products included our 3 leaflets and posters. We linked the two forms together by continuing the same house style throughout. We included our slogan, name and logo on all of the products to makes sure we were recognisable and memorable. We used the colours from the logo (green and red) as a theme for some of the backgrounds and font colours on our products because we thought this encouraged the link between our products and also made the products look more whole and professional as there was a running style throughout. On each product we also used elements of slang and informal language amongst the text in order for it to appeal to our target audience more. Another way we appealed to them was by including our social media links on all products in a clear manor to make sure they were easily visible, as we know ‘stereotypically’ teenagers frequently use them.

To meet my clients brief I firstly did some in depth research into both previous community campaigns and campaigns focused on more of a national scale. I analysed every aspect of these campaigns to see what forms of persuasive techniques they used as well as how they displayed their products presentation wise and which media platforms they decided to use. I analysed a wide range of campaigns with varying target audiences including political campaigns aimed at 18+’s and public safety campaigns aimed at 13-18 year olds. It was astonishing to see the contrasting features used within their media products including which images they chose to include, as well as how many. I found this really helpful for when it came to the group work and expressing each of our own refreshing views on how to lay out our media products as we had all analysed a wide range of successful previous campaigns and so had lots of useful and relevant ideas. Furthermore I also researched the conventions of a campaign because I wanted to know a variety of different features that are typically found on a campaign so we would be able to recreate them when it came to our own campaign designs.
When it came to the group work we did some preliminary research into both the teenagers’ and the general population of Baldock’s views on Baldock’s current state and if they thought that they felt part of a community, and which areas they felt were the most underused. We put our results into graphs so we could analyse them to see what conclusions we could come to. We found from this that many of the people we interviewed, both adults and teenagers thought that Baldock museum was one of the most underused buildings locally and that they felt that Baldock was generally lacking some ‘community spirit’. This was when we first got the idea for turning Baldock museum into a youth club as we saw that lots of teenagers thought it was a great idea, so we tailored our ideas to suite their feedback. All of this research brought us closer to meeting our client’s brief.

Our products appropriately targeted our target audience of teenagers aged 13-16 by, in all forms, including lots of images to inspire them and trigger their imaginations to keep them interested. As voiced before, we also used quite informal language so that they felt as though they could relate to us which we thought was quite an appealing aspect of our media products. We also made absolutely sure to include our social networking links as we are well aware that teenagers are ‘stereotypically’ frequently using these websites on their phones, tablets or computers. We know that it is really important to keep up to date with technology which is why we also made a website to reach out to the teenagers from all areas of technology because it is evident that technology plays a major part in the young generation’s lives. We took the photographs of the museum on a dull and rainy day as we wanted to present it in an unappealing way.

We made sure not to include any ‘sexist’ content as we wanted out products to appeal to both genders in every way possible. This was done by including the correct house style in order to represent all teens as well as we could. We also wanted our campaign to look as realistic and genuine as possible so included all the key conventions of a campaign which we had gained knowledge from in previous individual research.

We scheduled our production of our print and digital products by dividing out the work equally and then making filming schedules for our short documentary. We wrote scripts for our short film and this allowed us to feel more organised and therefore create the most fluent and effective film we could. Finally, we also set deadlines for ourselves in which we would each have to get a certain assigned task done by. This allowed us all to equally stay up to date, and not go off track.

We took into consideration the rules and regulations that might affect some of our images used so we made sure to only use ones that we took ourselves on our official media products to prevent breaking any ‘copyright’ rules.

In our team we found that we were very easily able to share our ideas and develop them successfully together by equally sharing out the work we had to do such as designing the print and digital media products. Although we worked on things separately, we were constantly checking to see the other members of the group’s views on our design to see if it was appealing and attractive enough and to check if it linked in with their designs. My contribution to the group was the production of Posters 1 and 2 which were aimed at teenagers as well as the making and designing of the second page of the website which was the ‘ideas’ page. I tried to link all of these together by having a running house style of similar fonts, colours and layouts. The main colours used were greens, blues and reds as they are quite gender neutral colours so it meant that we were able to target a wider audience and get more people involved in the campaign. I included images of the museum on each of them as well as doodles such as ‘headphones’ which gave small hints as to some of the activities that might take place at the youth club and also added to the stylish design of the products, thus appealing to our target audience of teenagers who are known for their love of style.

In my opinion I think our campaign on a whole was very successful as we were very easily able to communicate and work well in a team as well as being able to create attractive and appealing designs for our media products which suited our target audience. Our ideas also linked to the brief in that we wanted to regenerate the underused local community place, Baldock museum, and turn it into a youth club for young people in order to benefit the community.

If we had had more time I would have liked to of tried out some more short films to advertise our campaigns to see if different music, lightings and images created a more appealing or less appealing effect. I think that we could have also developed our social media sites further and added more posts given more time. However, overall in the time we had I think we created some really detailed and refreshing ideas for the Baldock museum and I think our designs for our media products were both appealing and unique. Our group worked well together and we are very pleased with what we achieved.

Leaflet idea 3 aimed at teenagers- Megan Webster

This leaflet is aimed at teenagers, our target audience, aged 13-16, it is a double sided leaflet that would be printed in A5. The leaflet is in a light blue colour on both sides as it is neutral and it will stand out to our target audience as it is bright and bold. We have used eye-catching fonts that have a “graffiti” feel to them, this is stereotypically ascociated with teenagers, and we feel it would appeal to them. We have used the same fonts and colour of the fonts throughout our campaign, both print productions and for our webpage, this will be easier for teenagers to recognise our campaign through different media platforms. On both sides of the leaflet we have added little doodles and graffiti like images. These will stand out and would attract our target audience.  Some of the doodles give ideas as to what activities would take place at the youth club. We have included lots of pictures as teenagers would find it easier to visualise the campaign and get more of an idea from it, we have added backgrounds and borders around them to make them stand out more, the pictures are also all in colour. Teenagers might be put off by large amounts of writing on the posters and leaflets, they tend to find pictures more engaging to look at. We have made sure that our logo, campaign name and slogan are included across all our media platforms as it is important for our target audience and adults to see and be able to recognise them. They always appear in the same colours and fonts. We have added sub-headings above the text so teenagers could go straight to the bi they want to read, we feel that this layout will be easier to understand.  There is a large section on the leaflet on how to get in contact with us, “Check us out”, we have included all the social networking links as teenagers tend to use social networking more, and we have also included our website, our target audience can use any of the links to find out more information about the campaign and can find out how to be more involved with it.  We can attract lots of teenagers with our campaign as we don’t just use one social networking site. We included the logos of the sites next to links so it is very clear to read.  The information on the leaflet gives you a brief but detailed summary about our campaign and what we aim to do in the future that will benefit our target audience greatly. 

Leaflet idea 2- aimed at a general audience- Megan Webster

Front cover

Inside

Our second leaflet is aimed at a general audience but we have again chosen to use the light blue colour due to it being a fairly gender neutral colour and attractive to both sexes. There is a smaller amount of text on this poster as we are aiming the poster at everyone so we didn't want to have so much text that teenagers we out off reading it but we wanted enough text so that adults felt they fully understood the campaign. As on our previous leaflet our name 'Youth4Baldock' is repeated five times and both our slogan and logo are repeated twice and feature on the front cover and inside the leaflet. This all encourages brand identity and ensures that whenever someone see's any form of our media adverting they connect the name with our campaign, it also keeps a consistency within our advertising. We have also included our contact information so the public can contact us with any questions or to volunteer.

Leaflet idea 1- Janvi Bhalla

Front


Inside



Back

This leaflet is aimed at parents of teenagers because we want to appeal to them as well as our target audience of teenagers as they can encourage their children to participate in the regeneration and then attend the youth club, but they can also help with the regeneration as they will know its benefiting their children. We have used a light blue background because it's a neutral colour and isn't a bright neon colour like the green we have used on the posters because that may put off adults. We have created a house style running through the poster by only using two fonts that are both clear to read and link to logo. For the text we have used 'Arial' because we felt it was easy to read and looked very professional and unlike on the posters where we have gone for a more childlike handwriting font due to them aiming at teenagers we wanted a more age appropriate font. The other font was the one we used for our name which is 'EDO'. We chose this font because we thought it looked the most attractive due to having a 'graffiti' style effect which is more appealing and stereotypical to teenagers. As this leaflet is aimed at parents we have a large amount of text and only a few images because we know that adults will not be out off by large amounts of reading and will want to fully understand the campaign in more detail than teenagers might. We have repeated our logo twice on the leaflet to encourage brand identity and also have our repeated twice to ensure the readers know what we want to achieve and what our campaign group stands for; our name 'Youth4Baldock' is also repeated five times throughout the leaflet. Finally on the fold out page (back) we have included all of our contact information and listed our social media sites where people can get in touch with us to find out more about the campaign or volunteer. In today's society most teenagers are on Twitter and Facebook but so are many adults so we felt it would be beneficial to have accounts on these websites as well as having our own website and giving a phone number to give readers numerous ways of contacting us.