Storyboard for advert
Tuesday 7 January 2014
Final name and slogan
YOUTH 4 BALDOCK;
Why this name?
Our group chose this name because it had both the name of the town we were regenerating in it, as well as the specific target audience in it. The 4 would make it shorter and also make it more playful. It stands out, it also gives the sense of enforcing the campaign, that it is only for the youth, it is to help and provide for them in a positive way. It also shows the aim of our campaign, without having to use the word 'regeneration'. This name is also clear and straight forward, meaning there would be little confusion about it and a simple name can either not be remembered, or it is so simple, it's easily rembered, for this name, we hope that it would be the latter.
'MAKE EVERY REGENERATION COUNT';
Why this slogan?
We chose this slogan because it was catchy and it sends a simple but good message. It's clear and states the purpose of the campaign. It's making our campaign already sound successful, letting people know that this regeneration will really mean something to the community and that it'll make it a better place. We thought that it sounded quite bold and could be remembered easily, because it's simple and would stand out.
(Megan Byford)
Why this logo?
We decided on this logo, because the colours and the images relate to our target audience. The popcorn represents any movies, or cinematic type activities, and the headphones show other activities, like listening to music or gaming, which teenagers enjoy. The green is a neutral colour, it is not stereotypical of any gender, which shows that our youth club is aimed at both genders. The paint shows creativity and looks youthful, the circle shape shows that there is contuity in being together and being a community.
Logo Ideas and Evaluation
3. This design has a very friendly effect, a group of friends show the community that would be involved in the youth club. The fact they look young relates to our target audience. The fact that they are slightly drawn and look as if they have been painted makes it look very creative. The name of the campaign is there for people to see it easily. This design doesn't show activity or have many 'hidden' meanings and may look too childish for our target audience of 13-16. The font is 'Ignite the light' and it is handwritter, this relates the target to the target audience because it's writing.
1. This logo has a very youthful design, the popcorn represents activities such as cinema type screening, and the headphones could represent gaming and music. These kind of things are enjoyed by teenagers, so it makes it attractive and appealing to them. The 'paint' style could give the appeal of creativity and freedom. The colours are mixed, the green is a colour that can suit both female and males. These colours would also be used in our any art work for our slogan and name, and the themes would be used on all forms of our media.
2. This logo is very simplistic, and has little colour. This could be a good thing because we can then put in any other colours we want in the other forms of media, including the website, poster and leaflets. The hand sign is something that would convey a helping hand, meaning support and friendship, the star symbol is something that an be very youthful, especially as this one has a sign of graffiti also. The peace sign is to show a calm and safe atmostphere. Although it has meaning, this design may not be remembered and wouldn't be noticed easily.
Feedback Letter
From the feedback we have received, we will be more detailed in our next presentation about where our documentary will be shown, as we were not as clear about this in our first presentation. We have decided that we are going to create a TV advert/documentary that will be 2-3 minutes long. We are to regenerate the museum by doing up the outside by painting it and making it look generally nicer, we will also paint inside and use the separate rooms as different activities for the youth club; for example one room could have comfy chairs for sitting with friends and the other room could have a table tennis table or snooker table. We want the public to get involve by volunteering to help out with the regeneration, with painting and raising awareness.
Our 2 linked products
What will your 2 linked products be?
We are going to create a website with 6 pages and a 2 minute TV campaign advert; these will be linked through us putting the same slogan, logo and campaign name. By ensuring our slogan, logo and name are on all of our different campaign adverts the public will make the connection between our adverts and our campaign. It will also mean that our campaign is instantly recognisable.
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