Website link:

-Baldock-regeneration

http://baldockregeneration.wix.com/baldock-regeneration

Final Campaign Idea and Target Audience

Final Campaign Idea and Target Audience

Final Campaign Idea:

Our final campaign idea is to turn the current Baldock Museum into a Youth Club. After conducting two surveys we found that both the average public of Baldock and the teenagers who live here thought that Baldock would benefit from a Youth Club, due there only being one that currently runs in Baldock however this one is a Christian Youth Club and we felt that it excluded many people who may wish to attend a Youth Club but felt they couldn't due to not being Christian. Another reason we chose the museum as our venue for the Youth Club is because the museum is very underused and we thought that we can change this by re-developing the space and turning it into a Youth Club.

Final Campaign Target Audience:
Our final campaign target audience is 13-16 year olds We have chosen this range as out target audience because we think they are not too young but they have also not passed the age that is seen as too 'adult' for a Youth Club. From the people we asked in our targeted survey we found that they mainly between the ages of 13-16 and said that if a Youth Club was an option for them to go to then they would attend.

Slogan Brainstorm and Evaluation

Slogan Brainstorm and Evaluation

We came up with five different possible slogans and we asked other people for their opinions and to vote for which one they liked the most. The most popular slogan was "Make every Regeneration Count."

Initial Thoughts	Answer	Explanation
Who I might work with?	Janvi Bhalla, Megan Webster, Georgina Paulus Nield.	They're the same age and in the same class and have their own good traits that each would benfit the group.
Chosen area to campaign for.	Baldock Museum.	It is unused and becoming quite derelict. We feel it could be much more useful with another thing.
Local campaign – how does this place affect the area.	It affects it because no one in the community goes in the musuem and hardly anyone knows when or if it's open or that it's even there.	We think we can make it somewhere that people know about and people will want to be involved in.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc	FACEBOOK PAGE Youth Club in Baldock Musuem once it has been regenerated. Name; Regenerating Baldock Museum. Slogan; Make every regeneration count. Audience; Age range of 13-16year olds. Forms; Something people can join or like, and it's open for comments and pictures etc. can be added.	This is a good form for our specific target audience because the use of social media would get teenagers inolved very quickly and they could see it with just the click of a button. It is stereotypical that teenagers are on these sites a lot and a facebook page is easy to set up and post on.
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc	SHORT FILM Name; This is renegerating Baldock. Slogan; Make every regeneration count. Audience; This is again for 13-16year olds, but others younger or older could take a look. Parents of kids can see why it is good for their kids to begin to attend the youth club. Form; It would be a documentary, maybe with a few actors, to walk around and point out parts of our regeneration in Baldock.	A short film is good for our campaign because it hs more detail and views than any other form. It can also be posted on social media sites such as Youtube and on the Facebook page as well.
How these 2 forms are integrated (vital for higher marks)	These are integrated because they can both be posted in the same way and for the right target audience. The video can be posted on the Facebook page and also on otyher social media sites, and have the same amount of interest each.	Intergrating these two forms of media is good because it can really give a good range of detail within the campaign. Although leaflets and newspaper ads are also important, these are the most accessible to our target audience, so together they are well integrated.
Intended target audience	13-16 year olds.	This is the range of teenagers, but not too young and not passed the age that is too 'adult' for what the youth club is about.
Why this campaign suits them.	They can easily hang around with friends in a safe and happy environment.	In Baldock there isn't many places to go, so there would be security for parents and for the kids themselves. Although not many teens are intimidated in Baldock, some of the older generation are, so giving them somewhere to go would be good for the community.
Any other ideas or comments to make	We can get the community involved in helping to renegerate the museum, which could bring the community closert together and be friendlier towards each generation.

 

Evaluation of our presentation

 

 

Our Initial Ideas

We did a brainstorm of our initial ideas for where our regeneration would take place in Baldock and why.....

Survey to Research Community Space Development in Baldock: (Teens Only)

How old are you?

 0-10

 11-15

 16-20

How long have you lived in Baldock?

 0-5 years

 6-10 years

 10+

What public places in Baldock do you normally ‘hang out’ in?

[ ]

Do you feel intimidated in Baldock?

 Yes

 No

 I don’t know

Do you think Baldock would benefit from new facilities such as a youth club?

 Yes

 No

 I don’t know

Would you go to a youth club if it was available?

 Yes

 No

 I don’t know

What services would you like to be provided for fun?

[ ]

What services would you like to be provided for serious issues?

[ ]

Our Presentation

Our first presentation was to inform 'Regeneration' about out initial research ideas for our campaign.

Our presentation:

Our prezi presentation

 

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Survey- Target audience
Our second survey was aimed directly at our target audience which we decided would be teenagers. We thought teenagers would be the best target audience as we are all teenagers ourselves so can easily relate to what they want and what they need. It also means that the we will be most suited to using appropriate language and methods of promotion that we know teenagers will see. In this survey we asked more direct questions about where people 'hung out' and spent their free time. We also asked whether they felt Baldock would benefit from having a youth club that wasn't strictly Christian and whether they would attended the youth club.

(Copy of teen survey)

• We also found that the places most of the teenagers 'hung out' in were 'Costa', the park and Tesco.
• We also found out that the services the teenagers we surveyed would like to be provided for fun, included more places to sit down with friends in town, and at the park; more shops; small cinema screenings and a couple of people wanted a small skate park.
• Finally the last question asked if there were any services the teenagers would like to be provided for serious issues. The responses mainly focused around support groups for young people.

Results for General Audience Survey

Survey- General Audience

We have created two surveys to find out what people in Baldock think of the community, how they think it could be improved and to see whether they like our idea of a new youth club. This survey was aimed at a general audience and we asked questions to find out if they agreed Baldock needed a youth club and whether they would participate in the regeneration of an area to do this.

Survey to Research Community Space Development in Baldock:(general)

How do you feel about the public spaces in Baldock?

        Very happy

        They’re Good

        Ok

        Not so Great

       Terrible

 

Are you proud to live in Baldock?

        Yes

        No

        I don’t know

 

Overall, how safe do you feel in Baldock?

        Extremely safe

        Quite safe

        Moderately safe

        Slightly safe

        Not at all

How often do you visit the public parks/green areas in Baldock?

        All the time

        Sometimes

        Not so much

        Never

How often do you attend events in Baldock?

        All the time

        Sometimes

        Not so much

        Never

Is Baldock a good community to be around?

        Yes

        No

        I don’t know

Do you think young people need somewhere to go in Baldock?

        Yes

        No

        I don’t know

What would you put in a youth club for teens?

Would you partake in the regeneration of a run-down place in Baldock so teens can have somewhere new to go?

        Yes

        No

        I don’t know

Is there anywhere in Baldock you feel needs regenerating?

 

 

We gave the public options for the majority of the questions but left a couple open-ended in case they had any ideas that were dramatically different from our own.

We got a range of results from this survey, however the vast majority thought that young people did need somewhere to go, they liked the idea of setting up a youth club and were prepared to volunteer to help re-generate an area to do this.