Friday 4 April 2014
Feeback on second presentation
"I found that everything they said was clear, also i got a lot of information and facts about their product from the presentation. It was a bit too long but very detailed, this meant that some of the facts and information is lost in my mind."
"they had it all planned out very well and it was very clear and easily understandable "
"I found that all of them addressed the audience efficiently and they justified their points very well, along with plenty of evidence and examples of their campaign advertisements. The presentation was very long and I found it hard to engage with at times too. Also, their presentation on Prezi was quite confusing. Apart from that it was a very well rounded presentation with enough information."
"too long, focus on main point don't go that much into detail"
"Very detailed clear presentation"
"Could make leaflets and storyboard bigger so we could see it better "
"really good and very detailed and we understand what they have done and what they are going to do. It was really detailed and easy to follow"
"Really clear and detailed, well thought out and perfectly prepared"
"a lot of good information, bit long"
From this feedback it is clear that although all our ideas were put across clearly, we may have made our presentation slightly too detailed and so next time we should try to focus it on our basic ideas.
Thursday 3 April 2014
Script
Voiceover 1:
(Zoom in of Tesco)
“This is where teenagers are spending their free time. Is there not a better a place in Baldock for them to hang out?”
(Logo)
“We are Youth4Baldock, a group campaigning to have the underused Baldock Museum converted into a youth club”
(Slogan then image of museum)
“The museum could be used in a much better way and we believe that we have the solution.
(Zoom in of the museum)
“We asked teenagers living in Baldock their thoughts on Youth4Baldocks plans to regenerate Baldock museum into something the whole community would benefit from”
(Interview with Janvi Bhalla)
Janvi Bhalla: “As someone who lives in Baldock, I know that the museum is currently very underused and I think that Youth4Baldock’s plans to regenerate the museum will benefit the community greatly. Baldock doesn’t have many areas that teenagers can hang out in and I think that if a youth club was available, with things like movie nights and just places to hang out I would defiantly go to it.
(Interview with Ryan Thompson)
Ryan Thompson: “I think Youth4Baldock’s ideas are very unique as Baldock doesn't have any youth clubs or arcade places to hang out for free.”
(Interview with Miss Sim)
Mrs Sim:
(What do you think of Youth4Baldock’s plans to regenerate Baldock museum?)
“As a parent of a teenager living in Baldock, there aren't many free in-door areas for our kids to socialize. I think the regeneration campaign will be very beneficial and worthwhile for anyone involved.
Voiceover 2:
(Image of teenagers jumping and image of games room)
“We want to create a safe free environment for teenagers to spend their free time whilst doing activities with their friends they may not get to do for free otherwise.”
(Movie nights picture)
“We hope to utilise this space in the best possible way and convert the rooms into areas that teenagers can spend their time in.
(Gaming room picture)
“However Youth4Baldock cannot do this without your help”
(Interview with Janvi Bhalla – part 2:)
“I will defiantly volunteer to help out with the regeneration because I think it’s a really worthwhile cause and I think Baldock is going to benefit from having somewhere specifically for teenagers.
(Interview with Mrs Sim – part 2:)
“I’ll be very willing to help with the physical regeneration of the museum and I’ll be encouraging my teenage daughter to do the same.”
(Interview with Ryan Thompson – part 2:)
“I think I will participate in the regeneration and I will encourage my friends to as well as it will really help the local area.”
Voiceover 3:
(Picture of Baldock Museum)
“Get involved now with our campaign and help Youth4Baldock regenerate Baldock Museum”
(Zoom in of Musuem)
“You can help with physical regeneration or just donate materials. Either way it will be making a difference to the area and helping us to make every regeneration count. Contact us now to get involved.
(Contact details)
“Contact us at our Facebook page “…”, our twitter account “…” or our website “…”
(New slide with number and email)
“You can phone us at “…” you can even email us using “…”. At Youth4Baldock we hope you can contact us soon and get involved with the amazing project that will help everyone in the local community”
(Logo)
“We would really appreciate your time and effort and of course…”
(Slogan)
“You will be helping Youth4Baldock make every regeneration count”
Evaluation
The task to come up with a plan to regenerate a local community area was one with distinct challenging aspects but also allowed us to work amongst others and in a team. Within my team consisting of Janvi Bhalla, Megan Byford, Megan Webster and myself, we all managed to contribute our inspiring ideas for Baldock’s future evenly and within our idea to regenerate Baldock’s extremely underused museum into a youth club. We created two forms of linked media products; these were linked print and digital media products which we used in order to reach both our target audience of teenagers and their parents by using what we thought were appealing features on these products. The digital products included our website, short film and facebook and twitter pages and the print products included our 3 leaflets and posters. We linked the two forms together by continuing the same house style throughout. We included our slogan, name and logo on all of the products to makes sure we were recognisable and memorable. We used the colours from the logo (green and red) as a theme for some of the backgrounds and font colours on our products because we thought this encouraged the link between our products and also made the products look more whole and professional as there was a running style throughout. On each product we also used elements of slang and informal language amongst the text in order for it to appeal to our target audience more. Another way we appealed to them was by including our social media links on all products in a clear manor to make sure they were easily visible, as we know ‘stereotypically’ teenagers frequently use them.
To meet my clients brief I firstly did some in depth research into both previous community campaigns and campaigns focused on more of a national scale. I analysed every aspect of these campaigns to see what forms of persuasive techniques they used as well as how they displayed their products presentation wise and which media platforms they decided to use. I analysed a wide range of campaigns with varying target audiences including political campaigns aimed at 18+’s and public safety campaigns aimed at 13-18 year olds. It was astonishing to see the contrasting features used within their media products including which images they chose to include, as well as how many. I found this really helpful for when it came to the group work and expressing each of our own refreshing views on how to lay out our media products as we had all analysed a wide range of successful previous campaigns and so had lots of useful and relevant ideas. Furthermore I also researched the conventions of a campaign because I wanted to know a variety of different features that are typically found on a campaign so we would be able to recreate them when it came to our own campaign designs.
When it came to the group work we did some preliminary research into both the teenagers’ and the general population of Baldock’s views on Baldock’s current state and if they thought that they felt part of a community, and which areas they felt were the most underused. We put our results into graphs so we could analyse them to see what conclusions we could come to. We found from this that many of the people we interviewed, both adults and teenagers thought that Baldock museum was one of the most underused buildings locally and that they felt that Baldock was generally lacking some ‘community spirit’. This was when we first got the idea for turning Baldock museum into a youth club as we saw that lots of teenagers thought it was a great idea, so we tailored our ideas to suite their feedback. All of this research brought us closer to meeting our client’s brief.
Our products appropriately targeted our target audience of teenagers aged 13-16 by, in all forms, including lots of images to inspire them and trigger their imaginations to keep them interested. As voiced before, we also used quite informal language so that they felt as though they could relate to us which we thought was quite an appealing aspect of our media products. We also made absolutely sure to include our social networking links as we are well aware that teenagers are ‘stereotypically’ frequently using these websites on their phones, tablets or computers. We know that it is really important to keep up to date with technology which is why we also made a website to reach out to the teenagers from all areas of technology because it is evident that technology plays a major part in the young generation’s lives. We took the photographs of the museum on a dull and rainy day as we wanted to present it in an unappealing way.
We made sure not to include any ‘sexist’ content as we wanted out products to appeal to both genders in every way possible. This was done by including the correct house style in order to represent all teens as well as we could. We also wanted our campaign to look as realistic and genuine as possible so included all the key conventions of a campaign which we had gained knowledge from in previous individual research.
We scheduled our production of our print and digital products by dividing out the work equally and then making filming schedules for our short documentary. We wrote scripts for our short film and this allowed us to feel more organised and therefore create the most fluent and effective film we could. Finally, we also set deadlines for ourselves in which we would each have to get a certain assigned task done by. This allowed us all to equally stay up to date, and not go off track.
We took into consideration the rules and regulations that might affect some of our images used so we made sure to only use ones that we took ourselves on our official media products to prevent breaking any ‘copyright’ rules.
In our team we found that we were very easily able to share our ideas and develop them successfully together by equally sharing out the work we had to do such as designing the print and digital media products. Although we worked on things separately, we were constantly checking to see the other members of the group’s views on our design to see if it was appealing and attractive enough and to check if it linked in with their designs. My contribution to the group was the production of Posters 1 and 2 which were aimed at teenagers as well as the making and designing of the second page of the website which was the ‘ideas’ page. I tried to link all of these together by having a running house style of similar fonts, colours and layouts. The main colours used were greens, blues and reds as they are quite gender neutral colours so it meant that we were able to target a wider audience and get more people involved in the campaign. I included images of the museum on each of them as well as doodles such as ‘headphones’ which gave small hints as to some of the activities that might take place at the youth club and also added to the stylish design of the products, thus appealing to our target audience of teenagers who are known for their love of style.
In my opinion I think our campaign on a whole was very successful as we were very easily able to communicate and work well in a team as well as being able to create attractive and appealing designs for our media products which suited our target audience. Our ideas also linked to the brief in that we wanted to regenerate the underused local community place, Baldock museum, and turn it into a youth club for young people in order to benefit the community.
If we had had more time I would have liked to of tried out some more short films to advertise our campaigns to see if different music, lightings and images created a more appealing or less appealing effect. I think that we could have also developed our social media sites further and added more posts given more time. However, overall in the time we had I think we created some really detailed and refreshing ideas for the Baldock museum and I think our designs for our media products were both appealing and unique. Our group worked well together and we are very pleased with what we achieved.
The task to come up with a plan to regenerate a local community area was one with distinct challenging aspects but also allowed us to work amongst others and in a team. Within my team consisting of Janvi Bhalla, Megan Byford, Megan Webster and myself, we all managed to contribute our inspiring ideas for Baldock’s future evenly and within our idea to regenerate Baldock’s extremely underused museum into a youth club. We created two forms of linked media products; these were linked print and digital media products which we used in order to reach both our target audience of teenagers and their parents by using what we thought were appealing features on these products. The digital products included our website, short film and facebook and twitter pages and the print products included our 3 leaflets and posters. We linked the two forms together by continuing the same house style throughout. We included our slogan, name and logo on all of the products to makes sure we were recognisable and memorable. We used the colours from the logo (green and red) as a theme for some of the backgrounds and font colours on our products because we thought this encouraged the link between our products and also made the products look more whole and professional as there was a running style throughout. On each product we also used elements of slang and informal language amongst the text in order for it to appeal to our target audience more. Another way we appealed to them was by including our social media links on all products in a clear manor to make sure they were easily visible, as we know ‘stereotypically’ teenagers frequently use them.
To meet my clients brief I firstly did some in depth research into both previous community campaigns and campaigns focused on more of a national scale. I analysed every aspect of these campaigns to see what forms of persuasive techniques they used as well as how they displayed their products presentation wise and which media platforms they decided to use. I analysed a wide range of campaigns with varying target audiences including political campaigns aimed at 18+’s and public safety campaigns aimed at 13-18 year olds. It was astonishing to see the contrasting features used within their media products including which images they chose to include, as well as how many. I found this really helpful for when it came to the group work and expressing each of our own refreshing views on how to lay out our media products as we had all analysed a wide range of successful previous campaigns and so had lots of useful and relevant ideas. Furthermore I also researched the conventions of a campaign because I wanted to know a variety of different features that are typically found on a campaign so we would be able to recreate them when it came to our own campaign designs.
When it came to the group work we did some preliminary research into both the teenagers’ and the general population of Baldock’s views on Baldock’s current state and if they thought that they felt part of a community, and which areas they felt were the most underused. We put our results into graphs so we could analyse them to see what conclusions we could come to. We found from this that many of the people we interviewed, both adults and teenagers thought that Baldock museum was one of the most underused buildings locally and that they felt that Baldock was generally lacking some ‘community spirit’. This was when we first got the idea for turning Baldock museum into a youth club as we saw that lots of teenagers thought it was a great idea, so we tailored our ideas to suite their feedback. All of this research brought us closer to meeting our client’s brief.
Our products appropriately targeted our target audience of teenagers aged 13-16 by, in all forms, including lots of images to inspire them and trigger their imaginations to keep them interested. As voiced before, we also used quite informal language so that they felt as though they could relate to us which we thought was quite an appealing aspect of our media products. We also made absolutely sure to include our social networking links as we are well aware that teenagers are ‘stereotypically’ frequently using these websites on their phones, tablets or computers. We know that it is really important to keep up to date with technology which is why we also made a website to reach out to the teenagers from all areas of technology because it is evident that technology plays a major part in the young generation’s lives. We took the photographs of the museum on a dull and rainy day as we wanted to present it in an unappealing way.
We made sure not to include any ‘sexist’ content as we wanted out products to appeal to both genders in every way possible. This was done by including the correct house style in order to represent all teens as well as we could. We also wanted our campaign to look as realistic and genuine as possible so included all the key conventions of a campaign which we had gained knowledge from in previous individual research.
We scheduled our production of our print and digital products by dividing out the work equally and then making filming schedules for our short documentary. We wrote scripts for our short film and this allowed us to feel more organised and therefore create the most fluent and effective film we could. Finally, we also set deadlines for ourselves in which we would each have to get a certain assigned task done by. This allowed us all to equally stay up to date, and not go off track.
We took into consideration the rules and regulations that might affect some of our images used so we made sure to only use ones that we took ourselves on our official media products to prevent breaking any ‘copyright’ rules.
In our team we found that we were very easily able to share our ideas and develop them successfully together by equally sharing out the work we had to do such as designing the print and digital media products. Although we worked on things separately, we were constantly checking to see the other members of the group’s views on our design to see if it was appealing and attractive enough and to check if it linked in with their designs. My contribution to the group was the production of Posters 1 and 2 which were aimed at teenagers as well as the making and designing of the second page of the website which was the ‘ideas’ page. I tried to link all of these together by having a running house style of similar fonts, colours and layouts. The main colours used were greens, blues and reds as they are quite gender neutral colours so it meant that we were able to target a wider audience and get more people involved in the campaign. I included images of the museum on each of them as well as doodles such as ‘headphones’ which gave small hints as to some of the activities that might take place at the youth club and also added to the stylish design of the products, thus appealing to our target audience of teenagers who are known for their love of style.
In my opinion I think our campaign on a whole was very successful as we were very easily able to communicate and work well in a team as well as being able to create attractive and appealing designs for our media products which suited our target audience. Our ideas also linked to the brief in that we wanted to regenerate the underused local community place, Baldock museum, and turn it into a youth club for young people in order to benefit the community.
If we had had more time I would have liked to of tried out some more short films to advertise our campaigns to see if different music, lightings and images created a more appealing or less appealing effect. I think that we could have also developed our social media sites further and added more posts given more time. However, overall in the time we had I think we created some really detailed and refreshing ideas for the Baldock museum and I think our designs for our media products were both appealing and unique. Our group worked well together and we are very pleased with what we achieved.
Thursday 20 February 2014
Leaflet idea 3 aimed at teenagers- Megan Webster
This leaflet is aimed at teenagers, our target audience, aged 13-16, it is a double sided leaflet that would be printed in A5. The leaflet is in a light blue colour on both sides as it is neutral and it will stand out to our target audience as it is bright and bold. We have used eye-catching fonts that have a “graffiti” feel to them, this is stereotypically ascociated with teenagers, and we feel it would appeal to them. We have used the same fonts and colour of the fonts throughout our campaign, both print productions and for our webpage, this will be easier for teenagers to recognise our campaign through different media platforms. On both sides of the leaflet we have added little doodles and graffiti like images. These will stand out and would attract our target audience. Some of the doodles give ideas as to what activities would take place at the youth club. We have included lots of pictures as teenagers would find it easier to visualise the campaign and get more of an idea from it, we have added backgrounds and borders around them to make them stand out more, the pictures are also all in colour. Teenagers might be put off by large amounts of writing on the posters and leaflets, they tend to find pictures more engaging to look at. We have made sure that our logo, campaign name and slogan are included across all our media platforms as it is important for our target audience and adults to see and be able to recognise them. They always appear in the same colours and fonts. We have added sub-headings above the text so teenagers could go straight to the bi they want to read, we feel that this layout will be easier to understand. There is a large section on the leaflet on how to get in contact with us, “Check us out”, we have included all the social networking links as teenagers tend to use social networking more, and we have also included our website, our target audience can use any of the links to find out more information about the campaign and can find out how to be more involved with it. We can attract lots of teenagers with our campaign as we don’t just use one social networking site. We included the logos of the sites next to links so it is very clear to read. The information on the leaflet gives you a brief but detailed summary about our campaign and what we aim to do in the future that will benefit our target audience greatly.
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Leaflet idea 2- aimed at a general audience- Megan Webster
Front cover
Inside
Our second leaflet is aimed at a general audience but we have again chosen to use the light blue colour due to it being a fairly gender neutral colour and attractive to both sexes. There is a smaller amount of text on this poster as we are aiming the poster at everyone so we didn't want to have so much text that teenagers we out off reading it but we wanted enough text so that adults felt they fully understood the campaign. As on our previous leaflet our name 'Youth4Baldock' is repeated five times and both our slogan and logo are repeated twice and feature on the front cover and inside the leaflet. This all encourages brand identity and ensures that whenever someone see's any form of our media adverting they connect the name with our campaign, it also keeps a consistency within our advertising. We have also included our contact information so the public can contact us with any questions or to volunteer.
Sunday 16 February 2014
Leaflet idea 1- Janvi Bhalla
Front
Inside
Back
Inside
Back
This leaflet is aimed at parents of teenagers because we want to appeal to them as well as our target audience of teenagers as they can encourage their children to participate in the regeneration and then attend the youth club, but they can also help with the regeneration as they will know its benefiting their children. We have used a light blue background because it's a neutral colour and isn't a bright neon colour like the green we have used on the posters because that may put off adults. We have created a house style running through the poster by only using two fonts that are both clear to read and link to logo. For the text we have used 'Arial' because we felt it was easy to read and looked very professional and unlike on the posters where we have gone for a more childlike handwriting font due to them aiming at teenagers we wanted a more age appropriate font. The other font was the one we used for our name which is 'EDO'. We chose this font because we thought it looked the most attractive due to having a 'graffiti' style effect which is more appealing and stereotypical to teenagers. As this leaflet is aimed at parents we have a large amount of text and only a few images because we know that adults will not be out off by large amounts of reading and will want to fully understand the campaign in more detail than teenagers might. We have repeated our logo twice on the leaflet to encourage brand identity and also have our repeated twice to ensure the readers know what we want to achieve and what our campaign group stands for; our name 'Youth4Baldock' is also repeated five times throughout the leaflet. Finally on the fold out page (back) we have included all of our contact information and listed our social media sites where people can get in touch with us to find out more about the campaign or volunteer. In today's society most teenagers are on Twitter and Facebook but so are many adults so we felt it would be beneficial to have accounts on these websites as well as having our own website and giving a phone number to give readers numerous ways of contacting us.
Saturday 15 February 2014
Our TV Advert- Group
We created a short documentary style film that we want to be shown in local cinemas that will get people in the local area involved with the regeneration of Baldock Museum.
https://www.youtube.com/watch?v=89gZEF0uFjk
https://www.youtube.com/watch?v=89gZEF0uFjk
Our social networking links
https://www.facebook.com/baldockregeneration?ref=ts&fref=ts
https://twitter.com/Youth4Baldock
https://twitter.com/Youth4Baldock
Friday 14 February 2014
Our website
1. HOME PAGE - Megan Webster
2. IDEAS/BLOG PAGE/WE NEED YOU/ PLANS FOR IT- Georgina Paulus-Nield
3. GALLERY -Janvi Bhalla
4. LINKS/CONTACT PAGE- Janvi Bhalla
Our website is in this design because it looks very creative and would appeal to our target audience. Without looking messy, it has a simple and clear design, but still has a graffiti and artistic layout. We felt this artistic layout was appropriate. because our target audience would find it appealing to the eye for them. However, as well as being a good look for teenagers, this design is also clear to parents, the links at the side are clear and the information is detailed and relevant to our campaign. The images used are all of Baldock museum and of relevant activities and pictures, such as a snooker table and a creative paint pot set. This will put emphasis on where the campaign is taking place, and what we plan for the teens that come to the club. The only other picture is our logo, which we though was important to have somewhere on the website, as it is the most recognizable thing about our campaign.
Poster 1- Target audience teenagers- Georgina Paulus-Nield
This poster is aimed at our target audience of teenagers aged 13-16 and we designed it by adding features that we thought would be attractive to them. We put in a light green background as we know that green is a very gender neutral color and the brightness of the green makes it more attractive to the target audience as it is more striking and eye catching. The green also links to our logo and we did this so that we could have a distinct house style running throughout the poster. Our fonts also add to the house style as we only used two. For the title and the subheadings we used 'Kristen ITC' as we thought that this was a very clear font but because it is a slightly child like/ handwriting style font which we thought would attract teenagers more. The font we used for the title and sub-titles is 'EDO' and we thought it was the most attractive because it has a 'graffiti' style effect which is more appealing and stereo-typical to teenagers. We have also included lots of images and a more than we included on the poster aimed at the parents of teenagers because we know that younger peoples fine images more interesting as they tend to spark their imaginations and give them a more realistic view on the campaign than plain text. We also added doodles around certain areas of the poster as this gives it more of a scrapbook and stylish effect which is very attractive. In our text we used elements of informal language such as 'hang out' and 'check us out'. We did this because we thought that the teenagers would be able to relate to it more and furthermore would find it more interesting. We also added our logo and slogan because we wanted these to be present on all of our advertising media formats as that the public can recognise it and link it to our campaign. Another feature we added was the links to our social networking sites and website. The reason we did this was because teenagers stereo-typically use facebook and twitter a lot so we thought that it would be a good idea to put it on all our media formats.
Poster 2- Target audience teenagers- Georgina Paulus-Nield
Thursday 13 February 2014
Poster 3- Aimed at adults/parents- Megan Byford
Images we're going to use on our campaign media
This image is a close up of the slightly worn down and unattractive sign that is supposed to inform potential visitors to the museum, about the museums opening times. The dull and lifeless green against the old brick doesn't exactly portray the museum as one that is worth visiting which is why we are going to include it in our print and digital media as we want to encourage the regeneration.
This picture of the museum is very unappealing to anyone that looks at it. We made sure to take it on a rainy and dull day as the grey skies add to the overall poor appearance of the museum.
Local places that could be regenerated for the community
-The Baldock town hall is a place that definitely needs regenerating and in the past there have been campaigns to do so. For years it has been neglected and unused and it is time to do something about it. Both the interior and exterior are completely uninspiring and unattractive.
-Another place in Baldock is the scout hut which is in use by the community but is very unattractive and would definitely benefit from being regenerated.
-
-The Baldock museum could definitely use some help from our regeneration team, which is why we've decided to dedicate our time to do so!
-Another place in Baldock is the scout hut which is in use by the community but is very unattractive and would definitely benefit from being regenerated.
--The Baldock museum could definitely use some help from our regeneration team, which is why we've decided to dedicate our time to do so!
Area's around our school that have been regenerated
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In our school there was an underused area by the staff car park so the student council took it upon themselves to put a chicken pen there with lots of chickens for the other students to look after. This has been a great success as it has taught some of the younger kids how to look after things and the meaning of responsibility.Another area that has been regenerated around our school is round the back of the technology block at the back of the school. Before, there was an area of unused land with weeds and various things growing in it; it was completely uncared for. The student council decided to do something about it and so now the area is a place where students can grow different plants and things in the ground.
Photos of local places that ARE community spaces
Baldock Library:
Baldock Community Centre:
Ashwell Rec:
This community space is used frequently and not just by the younger generations using the place equipment and taking part in 'Ashwell Academicals' football club, but also the slightly older generations taking part in Sunday morning cricket practice and matches in the summer. Events are also often held here such as Ashwell sports day.
Ashwell Museum:
The Ashwell museum is full of old parts of Ashwell's past in which many members of the community often visit for enjoyment and for trips by Ashwell school for educational purposes.
The Rose and Crown pub:
Pubs are always a way for the families and friends of the communities to come together.
George VII pub:
Baldock Church:
Services are often held here that bring the religious members of the community together.
Ashwell Church:
Ashwell Tennis Courts:
Baldock Community Centre:
Ashwell Rec:
This community space is used frequently and not just by the younger generations using the place equipment and taking part in 'Ashwell Academicals' football club, but also the slightly older generations taking part in Sunday morning cricket practice and matches in the summer. Events are also often held here such as Ashwell sports day.
Ashwell Museum:
The Ashwell museum is full of old parts of Ashwell's past in which many members of the community often visit for enjoyment and for trips by Ashwell school for educational purposes.
The Rose and Crown pub:
Pubs are always a way for the families and friends of the communities to come together.
George VII pub:
Baldock Church:
Services are often held here that bring the religious members of the community together.
Ashwell Church:
Ashwell Tennis Courts:
Existing Community Campaigns (mostly local)/ Analyses
Surviving Winter is a campaign made in Hertfordshire in order to help the communities elder generation 'survive winter'. The aim is for people in the community to donate in order to help the elderly stay warm over winter. Fuel prices are rising as are many other prices so it is important that the community got involved and donated from their website. They also have a Facebook page where the public can easily ask questions and interact with others that are involved as well as receiving regular updates on upcoming events. The logo is a scarf wrapped around the shape of the heart. This is a very emotive image which will hopefully encourage people to donate. The red color of the scarf links to the idea behind the heart and furthermore has connotations of love which would hopefully further persuade the public to donate. The target audience would have been anyone between the ages of 13-50 year olds and families who may have family members in the same situation and so want to help the community. To gain awareness there were no defined methods of promotion other than the website as it is not a national campaign, but it is extremely likely that leaflets would have been delivered to the homes of the people in Hertfordshire with information about links to their website and what they want to achieve.
Wild Stevenage
This community campaign was made with the intentions of encouraging local volunteers to promote and look after special areas for wildlife in Stevenage. These include community ponds across the Stevenage, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.They encourage volenteers to do activities such as sponsored runs in order to gain interest and raise money for the campaign so that they can achieve more and make more of a difference. They want to take care of Stevenage's environment and keep it in good condition with beautiful scenery.
The campaign ended in 2013 but in its time managed to open up woodland rides (paths which let light in) in Monks and Whomerley Woods allowed the return of stunning early purple orchids to the woodland in the spring of 2013. There were no specific methods of print promotions such as poster, but it is likely that leaflets would have been posted to people's houses all around Hertfordshire as they would have wanted as many people involved as possible.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Save Baldock Town Campaign
This campaign was publicised by the Comet because the town hall has been empty for the last two years so various organisations and people in the community held a meeting at the Baldock community centre in order to raise awareness of the buildings status and to furthermore, do something about it. The meeting had a very positive outcome in that lots of people, especially the young, wanted to get involved although it is thought that over £50,000 of repairs will need to be put in place. Some of the younger people considered turning the hall into a music venue for bands to play in, so when the campaign begins to develop it's methods of promotion I think it's focus area of the public should be 15-24 year olds as this would probably attract them the most. They were given from September 2011 till March the following year to come up with a viable business plan that would benefit Baldock's community. The campaign and plans are still in progress and are not finished as of yet and so there are no main posters used for the campaign. In addiction, it is likely that fliers of leaflets will have been given to people and delivered to their houses. Chris Gomm, a member of Baldock Town Ltd said that at the meeting, "Many people had not realised the poor condition the building was left it" and that they are "very encouraged by the meeting". These statements will hopefully motivate more people to get involved so that the plans can be put in to action.
The 'Green gym' Campaign
This campaign is made up volunteers who offer their help to hundreds of thousands of people each year to reclaim and regenerate local green places. Through their own environmental projects and through their network of 2,000 community groups around different areas of the UK, they help communities take responsibility for their own local environment that may not be living its full potential.
Their logo is made up of blues and greens and looks really simple but effective. The green is a very gender neutral color and also reflects the color of trees and our environment. This will attract quite a wide audience but from the picture we can see that most of the volunteers are around middle aged and are those who are interested in the environment. The campaign wants to get as many volunteers and donations as possible and that their need to help rebuild neighborhoods and green spaces is the most important thing for them. The blue is a very pure color which reflects the campaign's need to purify those green parts of the environment that have been neglected.
On their website it very clear what the organisation is about and it is very easy to donate and/or become a volunteer. Furthermore, they have some very emotive and true stories of how becoming a volunteer has changed some peoples lives. Their website has a very attractive design and at the top it features their slogan "Reclaiming green spaces since 1959". A slogan is quite rare on a community campaign but the language is very straight forwards and informative and it benefits the campaign as that will be able to be recognised on all forms of advertising media they might choose to use. At the moment the background of the website is some leaves dusted with frost which cleverly links to our current cold weather in winter/spring. This will alert the public that the website is regularly updated and is current as the background changes every season and they will therefore be likely to enroll as a volunteer.
The campaign has different groups of volunteers all over the country and each one focuses on a certain community. It is very simple for you to find the nearest group to you on the website.
Wild StevenageThis community campaign was made with the intentions of encouraging local volunteers to promote and look after special areas for wildlife in Stevenage. These include community ponds across the Stevenage, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.They encourage volenteers to do activities such as sponsored runs in order to gain interest and raise money for the campaign so that they can achieve more and make more of a difference. They want to take care of Stevenage's environment and keep it in good condition with beautiful scenery.
The campaign ended in 2013 but in its time managed to open up woodland rides (paths which let light in) in Monks and Whomerley Woods allowed the return of stunning early purple orchids to the woodland in the spring of 2013. There were no specific methods of print promotions such as poster, but it is likely that leaflets would have been posted to people's houses all around Hertfordshire as they would have wanted as many people involved as possible.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Save Baldock Town Campaign
This campaign was publicised by the Comet because the town hall has been empty for the last two years so various organisations and people in the community held a meeting at the Baldock community centre in order to raise awareness of the buildings status and to furthermore, do something about it. The meeting had a very positive outcome in that lots of people, especially the young, wanted to get involved although it is thought that over £50,000 of repairs will need to be put in place. Some of the younger people considered turning the hall into a music venue for bands to play in, so when the campaign begins to develop it's methods of promotion I think it's focus area of the public should be 15-24 year olds as this would probably attract them the most. They were given from September 2011 till March the following year to come up with a viable business plan that would benefit Baldock's community. The campaign and plans are still in progress and are not finished as of yet and so there are no main posters used for the campaign. In addiction, it is likely that fliers of leaflets will have been given to people and delivered to their houses. Chris Gomm, a member of Baldock Town Ltd said that at the meeting, "Many people had not realised the poor condition the building was left it" and that they are "very encouraged by the meeting". These statements will hopefully motivate more people to get involved so that the plans can be put in to action.
The 'Green gym' Campaign
This campaign is made up volunteers who offer their help to hundreds of thousands of people each year to reclaim and regenerate local green places. Through their own environmental projects and through their network of 2,000 community groups around different areas of the UK, they help communities take responsibility for their own local environment that may not be living its full potential.
Their logo is made up of blues and greens and looks really simple but effective. The green is a very gender neutral color and also reflects the color of trees and our environment. This will attract quite a wide audience but from the picture we can see that most of the volunteers are around middle aged and are those who are interested in the environment. The campaign wants to get as many volunteers and donations as possible and that their need to help rebuild neighborhoods and green spaces is the most important thing for them. The blue is a very pure color which reflects the campaign's need to purify those green parts of the environment that have been neglected.
On their website it very clear what the organisation is about and it is very easy to donate and/or become a volunteer. Furthermore, they have some very emotive and true stories of how becoming a volunteer has changed some peoples lives. Their website has a very attractive design and at the top it features their slogan "Reclaiming green spaces since 1959". A slogan is quite rare on a community campaign but the language is very straight forwards and informative and it benefits the campaign as that will be able to be recognised on all forms of advertising media they might choose to use. At the moment the background of the website is some leaves dusted with frost which cleverly links to our current cold weather in winter/spring. This will alert the public that the website is regularly updated and is current as the background changes every season and they will therefore be likely to enroll as a volunteer.
The campaign has different groups of volunteers all over the country and each one focuses on a certain community. It is very simple for you to find the nearest group to you on the website.
Campaign analysis of a Drug Campaign (Individual)
Frank
This campaign poster is for a drug campaign called 'Frank'. Frank is a drug advice website which tries to educate (mainly) young people about different drugs and their effects. The website has lots of information about all the different drugs there are and also allows you to not only share your stories if you've had a drug problem which could help others, but also offers help to those in need if they have something like a drug addiction. You can call, text, live chat or email Frank and all the language on the website is very welcoming such as 'Need some friendly confidential advice?'. The rhetorical question is very comforting and non-pressurising and the use of the word 'friendly' will reassure the person needing help that everything is okay and that no one is judging them. This poster is a perfect example of how they do that and spark interest in young people.
Apart from the blue in the cats smile the only colors used are black and white. These colors are very basic which is why the smile of the cat stands out on the poster so much. The cats smile is very similar to the 'disappearing cats' smile in 'Alice in Wonderland'. This film/story is a very well known children's film so the younger generations such as teenager who are the posters target audience, will immediately be drawn to the poster. The poster now has their attention but the text says 'Does Meow Meow have whiskers'. This sentence could have one of two effects. Firstly the teenagers could not understand it so therefore want to know what it's talking about. The rhetorical question doesn't give away much to the teenagers who don't know what 'Meow Meow' is which is why they would want to know more as they would want to know the answer to the question.
On the other hand, the teenagers who do know that 'Meow Meow' is in fact a drug will see the link to their childhood film and find the image quite unsettling. The innocence of childhood and the stories that come with it (such as Alice in Wonderland) highly contrast to the idea of illegal drugs like 'Meow Meow'. They will therefore want to know more about the drug and so will hopefully visit the 'Ask Frank' website where lots of information is provided about the different effects of different drugs.
At the bottom of the page in smaller text is information about how to get their website and why they should visit it: 'If you have any questions about drugs'. Their campaign name 'Frank' is also featured at the bottom where it is in it's common font style which looks quite graphical, again linking to the appeals of their target audience.
Frank also has used more online formats of media in their campaign. They have a Facebook page and Twitter page which were recently launched to further reach out to the teenagers of our society who are commonly associated with using social networking sites.
Frank also has a YouTube account where videos are regular posted with information about drugs in order to raise the teenager's awareness of their affects. A YouTube is a very effective way of gaining interest from teenagers as they are constantly using the site for music and inspiration for their lives. Furthermore, lots of them even have their own accounts.
This campaign poster is for a drug campaign called 'Frank'. Frank is a drug advice website which tries to educate (mainly) young people about different drugs and their effects. The website has lots of information about all the different drugs there are and also allows you to not only share your stories if you've had a drug problem which could help others, but also offers help to those in need if they have something like a drug addiction. You can call, text, live chat or email Frank and all the language on the website is very welcoming such as 'Need some friendly confidential advice?'. The rhetorical question is very comforting and non-pressurising and the use of the word 'friendly' will reassure the person needing help that everything is okay and that no one is judging them. This poster is a perfect example of how they do that and spark interest in young people.Apart from the blue in the cats smile the only colors used are black and white. These colors are very basic which is why the smile of the cat stands out on the poster so much. The cats smile is very similar to the 'disappearing cats' smile in 'Alice in Wonderland'. This film/story is a very well known children's film so the younger generations such as teenager who are the posters target audience, will immediately be drawn to the poster. The poster now has their attention but the text says 'Does Meow Meow have whiskers'. This sentence could have one of two effects. Firstly the teenagers could not understand it so therefore want to know what it's talking about. The rhetorical question doesn't give away much to the teenagers who don't know what 'Meow Meow' is which is why they would want to know more as they would want to know the answer to the question.
On the other hand, the teenagers who do know that 'Meow Meow' is in fact a drug will see the link to their childhood film and find the image quite unsettling. The innocence of childhood and the stories that come with it (such as Alice in Wonderland) highly contrast to the idea of illegal drugs like 'Meow Meow'. They will therefore want to know more about the drug and so will hopefully visit the 'Ask Frank' website where lots of information is provided about the different effects of different drugs.
At the bottom of the page in smaller text is information about how to get their website and why they should visit it: 'If you have any questions about drugs'. Their campaign name 'Frank' is also featured at the bottom where it is in it's common font style which looks quite graphical, again linking to the appeals of their target audience.
Frank also has used more online formats of media in their campaign. They have a Facebook page and Twitter page which were recently launched to further reach out to the teenagers of our society who are commonly associated with using social networking sites.
Frank also has a YouTube account where videos are regular posted with information about drugs in order to raise the teenager's awareness of their affects. A YouTube is a very effective way of gaining interest from teenagers as they are constantly using the site for music and inspiration for their lives. Furthermore, lots of them even have their own accounts.
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