Surviving Winter is a campaign made in Hertfordshire in order to help the communities elder generation 'survive winter'. The aim is for people in the community to donate in order to help the elderly stay warm over winter. Fuel prices are rising as are many other prices so it is important that the community got involved and donated from their website. They also have a Facebook page where the public can easily ask questions and interact with others that are involved as well as receiving regular updates on upcoming events. The logo is a scarf wrapped around the shape of the heart. This is a very emotive image which will hopefully encourage people to donate. The red color of the scarf links to the idea behind the heart and furthermore has connotations of love which would hopefully further persuade the public to donate. The target audience would have been anyone between the ages of 13-50 year olds and families who may have family members in the same situation and so want to help the community. To gain awareness there were no defined methods of promotion other than the website as it is not a national campaign, but it is extremely likely that leaflets would have been delivered to the homes of the people in Hertfordshire with information about links to their website and what they want to achieve.
Wild Stevenage
This community campaign was made with the intentions of encouraging local volunteers to promote and look after special areas for wildlife in Stevenage. These include community ponds across the Stevenage, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.They encourage volenteers to do activities such as sponsored runs in order to gain interest and raise money for the campaign so that they can achieve more and make more of a difference. They want to take care of Stevenage's environment and keep it in good condition with beautiful scenery.
The campaign ended in 2013 but in its time managed to open up woodland rides (paths which let light in) in Monks and Whomerley Woods allowed the return of stunning early purple orchids to the woodland in the spring of 2013. There were no specific methods of print promotions such as poster, but it is likely that leaflets would have been posted to people's houses all around Hertfordshire as they would have wanted as many people involved as possible.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Save Baldock Town Campaign
This campaign was publicised by the Comet because the town hall has been empty for the last two years so various organisations and people in the community held a meeting at the Baldock community centre in order to raise awareness of the buildings status and to furthermore, do something about it. The meeting had a very positive outcome in that lots of people, especially the young, wanted to get involved although it is thought that over £50,000 of repairs will need to be put in place. Some of the younger people considered turning the hall into a music venue for bands to play in, so when the campaign begins to develop it's methods of promotion I think it's focus area of the public should be 15-24 year olds as this would probably attract them the most. They were given from September 2011 till March the following year to come up with a viable business plan that would benefit Baldock's community. The campaign and plans are still in progress and are not finished as of yet and so there are no main posters used for the campaign. In addiction, it is likely that fliers of leaflets will have been given to people and delivered to their houses. Chris Gomm, a member of Baldock Town Ltd said that at the meeting, "Many people had not realised the poor condition the building was left it" and that they are "very encouraged by the meeting". These statements will hopefully motivate more people to get involved so that the plans can be put in to action.
The 'Green gym' Campaign
This campaign is made up volunteers who offer their help to hundreds of thousands of people each year to reclaim and regenerate local green places. Through their own environmental projects and through their network of 2,000 community groups around different areas of the UK, they help communities take responsibility for their own local environment that may not be living its full potential.
Their logo is made up of blues and greens and looks really simple but effective. The green is a very gender neutral color and also reflects the color of trees and our environment. This will attract quite a wide audience but from the picture we can see that most of the volunteers are around middle aged and are those who are interested in the environment. The campaign wants to get as many volunteers and donations as possible and that their need to help rebuild neighborhoods and green spaces is the most important thing for them. The blue is a very pure color which reflects the campaign's need to purify those green parts of the environment that have been neglected.
On their website it very clear what the organisation is about and it is very easy to donate and/or become a volunteer. Furthermore, they have some very emotive and true stories of how becoming a volunteer has changed some peoples lives. Their website has a very attractive design and at the top it features their slogan "Reclaiming green spaces since 1959". A slogan is quite rare on a community campaign but the language is very straight forwards and informative and it benefits the campaign as that will be able to be recognised on all forms of advertising media they might choose to use. At the moment the background of the website is some leaves dusted with frost which cleverly links to our current cold weather in winter/spring. This will alert the public that the website is regularly updated and is current as the background changes every season and they will therefore be likely to enroll as a volunteer.
The campaign has different groups of volunteers all over the country and each one focuses on a certain community. It is very simple for you to find the nearest group to you on the website.
Wild StevenageThis community campaign was made with the intentions of encouraging local volunteers to promote and look after special areas for wildlife in Stevenage. These include community ponds across the Stevenage, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.They encourage volenteers to do activities such as sponsored runs in order to gain interest and raise money for the campaign so that they can achieve more and make more of a difference. They want to take care of Stevenage's environment and keep it in good condition with beautiful scenery.
The campaign ended in 2013 but in its time managed to open up woodland rides (paths which let light in) in Monks and Whomerley Woods allowed the return of stunning early purple orchids to the woodland in the spring of 2013. There were no specific methods of print promotions such as poster, but it is likely that leaflets would have been posted to people's houses all around Hertfordshire as they would have wanted as many people involved as possible.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.
Save Baldock Town Campaign
This campaign was publicised by the Comet because the town hall has been empty for the last two years so various organisations and people in the community held a meeting at the Baldock community centre in order to raise awareness of the buildings status and to furthermore, do something about it. The meeting had a very positive outcome in that lots of people, especially the young, wanted to get involved although it is thought that over £50,000 of repairs will need to be put in place. Some of the younger people considered turning the hall into a music venue for bands to play in, so when the campaign begins to develop it's methods of promotion I think it's focus area of the public should be 15-24 year olds as this would probably attract them the most. They were given from September 2011 till March the following year to come up with a viable business plan that would benefit Baldock's community. The campaign and plans are still in progress and are not finished as of yet and so there are no main posters used for the campaign. In addiction, it is likely that fliers of leaflets will have been given to people and delivered to their houses. Chris Gomm, a member of Baldock Town Ltd said that at the meeting, "Many people had not realised the poor condition the building was left it" and that they are "very encouraged by the meeting". These statements will hopefully motivate more people to get involved so that the plans can be put in to action.
The 'Green gym' Campaign
This campaign is made up volunteers who offer their help to hundreds of thousands of people each year to reclaim and regenerate local green places. Through their own environmental projects and through their network of 2,000 community groups around different areas of the UK, they help communities take responsibility for their own local environment that may not be living its full potential.
Their logo is made up of blues and greens and looks really simple but effective. The green is a very gender neutral color and also reflects the color of trees and our environment. This will attract quite a wide audience but from the picture we can see that most of the volunteers are around middle aged and are those who are interested in the environment. The campaign wants to get as many volunteers and donations as possible and that their need to help rebuild neighborhoods and green spaces is the most important thing for them. The blue is a very pure color which reflects the campaign's need to purify those green parts of the environment that have been neglected.
On their website it very clear what the organisation is about and it is very easy to donate and/or become a volunteer. Furthermore, they have some very emotive and true stories of how becoming a volunteer has changed some peoples lives. Their website has a very attractive design and at the top it features their slogan "Reclaiming green spaces since 1959". A slogan is quite rare on a community campaign but the language is very straight forwards and informative and it benefits the campaign as that will be able to be recognised on all forms of advertising media they might choose to use. At the moment the background of the website is some leaves dusted with frost which cleverly links to our current cold weather in winter/spring. This will alert the public that the website is regularly updated and is current as the background changes every season and they will therefore be likely to enroll as a volunteer.
The campaign has different groups of volunteers all over the country and each one focuses on a certain community. It is very simple for you to find the nearest group to you on the website.
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