Conventions of a campaign

>Logos: Logos are small images or designs that are used as a symbol adopted by an organization to identify its products. Logos are import as they allow different areas of the campaign to be linked together such as billboard adverts, blogs and magazine adverts etc.

>Contact details: Contact details are used within campaigns because the public can use them to email in or write in to enquire about the campaign and it’s aims and also can get more information.

>House style: The house style of a campaign is where similar fonts, colours, designs, and language styles are used in each area of the campaign as this doesn’t create an overpowering amount of contrast so looks good, and the colours will be recognisable for the campaign it self.

>Slogan: A slogan is similar to a logo in that it is put on each area of the campaign in order to make the reader be able to recognise the maker or brand that is behind the campaign. A slogan is a short and striking or memorable phrase used in advertising.

>Name of company: The name of the company is always used as it allows the public to be able to research more into the campaign itself and also into the company as a whole.