Media Task 1- Watch This Space

What are Campaigns?

: To work in an organized and active way toward a particular goal, typically a political or social one.

 There are many different types of campaigns but all of them contain a range of adverts of different Medias in order to publicize some sort of product, event or issue.
Here are some examples of methods of promotion:

-Small companies tend to promote things using many types of ‘advertising messages’, such as putting adverts in the yellow pages, a very well known telephone directory which most households will have possession of, or using the internet, television or radio to broadcast upcoming events that will help promote the company. They also use billboards and direct mail along with social media sites such as Facebook and Twitter to get in touch with different audiences and sections of the public. Small companies choose these simpler methods because they are effective but also within their budget.

-Promotional campaigns that can help entice and bring in customers include:

*coupons
*price reductions
*buy-one-get-one-free
*promotions
*contests
*loyalty programs

-Loyalty programs are designed to reward customers according to how much they have purchased. Even small businesses such as cafes use loyalty cards, in a way that if you for example buy 10 drinks on your loyalty card, you’ll get the 11^th free. This is something that is attractive to customers and makes them continue to return to the café as they feel they are getting something out of it. Many companies follow a loyalty programme such as Tesco with their ‘Club card’ loyalty campaign. With such a large brand using this scheme, it shows how effective it is. It is a good way to spark some interest in a new business which is something I should keep in mind when designing my campaign.

What is a community?



Baldock St. Mary's Church

A community is where are group of people who are based in the same place or area. Baldock has a community; they are the people that are homed there. I need to think about and consider communities because they are what my campaign is aiming to help. I need to help bring a local community together by rejuvenating ‘community spaces’.

One local community space in Baldock is the church, where lots of youth clubs and services are held. Cafes and restaurants are also useful places to have in a community as they allow socialisation between different people in the community. My aim is to turn a rundown area which is local to me, and turn it into something that will benefit the community.


Letchworth fountains

Why is regeneration important?
Regenerating local places are important because they keep a spirit of unity within the community and allow people to feel a part of something bigger. It gives people a sense of belonging.
We need to rejuvenate these places because we need more places where every person within the community can find a sense of homeliness and comfort… both for the old and the young, the strong and the weak, the loved and the unloved. Furthermore we need to understand that communities are just like families and that needs to be a constant reminder from the community spaces in our local area.

A local community campaign from the past is when the people of Letchworth campaigned to save the trees when the council decided to build a fountain in Letchworth town centre where the trees were. The community got together in order to achieve a goal that they all wanted. It brought the people involved together and even though it wasn’t successful, it still helped the community come together.

Campaign Poster Analysis

This campaign poster by ‘Drive Smart’ is a very effective poster in many ways. The first is that it uses both shock and guilt in order to catch the public’s attention. Other campaigns that have been know to use shock as a method in their campaign poster's is the 'DodgyCigs' campaign which was created to try and warn off drug dealers selling 'dodgy' cigarettes.
From research, it has been stated that adults aged 17 to 24 are the most vulnerable according to casualty figures.

The highly emotive image of ‘Jessica’ a very young child is used in the poster in order to bring out the emotions of the public and make them want to help the young girl. Her facial emotions are set in a distraught manor, showing how effected she is by her father’s death. She has tears streaming down her face which is something that will make the audience feel extremely guilty and sympathetic and will make the poster’s very hard hitting message to not speed, stick in their mind. Most of the colours on the poster are quite dull and lifeless which makes a clear link to Jessica’s emotions and her father’s death, creating a very eerie effect on the public. The image uses an indirect mode of address and almost looks like she’s pleading someone to bring her father back.
The text used on the poster is very short, but at the same time gets the message across both effectively and emotively. It address’s the public as ‘you’ making them feel guilty as though they killed the girl themselves. They end the text with a rhetorical question ‘Was it worth it?’ which is  a well known persuasive technique which makes the public actually question what it would be like to be the person speeding. This will be a very disturbing thought and would definitely make them wary of speeding when driving. The smaller text at the bottom of the page says ‘Speeding costs lives. Slow down’. The ‘S’ sound at the beginning of both sentences is very harsh, making more of a foreboding and negative impact. It’s simple, but effective. There is only one bright and striking colour used on the poster which is for the campaign maker’s logo ‘Drive Smart’. They make this bold so that people know where to come for more information.