Local places that could be regenerated for the community

-The Baldock town hall is a place that definitely needs regenerating and in the past there have been campaigns to do so. For years it has been neglected and unused and it is time to do something about it. Both the interior and exterior are completely uninspiring and unattractive.



-Another place in Baldock is the scout hut which is in use by the community but is very unattractive and would definitely benefit from being regenerated.

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-The Baldock museum could definitely use some help from our regeneration team, which is why we've decided to dedicate our time to do so!

Area's around our school that have been regenerated

In our school there was an underused area by the staff car park so the student council took it upon themselves to put a chicken pen there with lots of chickens for the other students to look after. This has been a great success as it has taught some of the younger kids how to look after things and the meaning of responsibility.

Another area that has been regenerated around our school is round the back of the technology block at the back of the school. Before, there was an area of unused land with weeds and various things growing in it; it was completely uncared for. The student council decided to do something about it and so now the area is a place where students can grow different plants and things in the ground. 

Photos of local places that ARE community spaces

Baldock Library:

Baldock Community Centre:



Ashwell Rec:



This community space is used frequently and not just by the younger generations using the place equipment and taking part in 'Ashwell Academicals' football club, but also the slightly older generations taking part in Sunday morning cricket practice and matches in the summer. Events are also often held here such as Ashwell sports day.

Ashwell Museum:



The Ashwell museum is full of old parts of Ashwell's past in which many members of the community often visit for enjoyment and for trips by Ashwell school for educational purposes.

The Rose and Crown pub:



Pubs are always a way for the families and friends of the communities to come together.

George VII pub:



Baldock Church:



Services are often held here that bring the religious members of the community together.

Ashwell Church:



Ashwell Tennis Courts:

Existing Community Campaigns (mostly local)/ Analyses

Surviving Winter is a campaign made in Hertfordshire in order to help the communities elder generation 'survive winter'. The aim is for people in the community to donate in order to help the elderly stay warm over winter. Fuel prices are rising as are many other prices so it is important that the community got involved and donated from their website. They also have a Facebook page where the public can easily ask questions and interact with others that are involved as well as receiving regular updates on upcoming events. The logo is a scarf wrapped around the shape of the heart. This is a very emotive image which will hopefully encourage people to donate. The red color of the scarf links to the idea behind the heart and furthermore has connotations of love which would hopefully further persuade the public to donate. The target audience would have been anyone between the ages of 13-50 year olds and families who may have family members in the same situation and so want to help the community. To gain awareness there were no defined methods of promotion other than the website as it is not a national campaign, but it is extremely likely that leaflets would have been delivered to the homes of the people in Hertfordshire with information about links to their website and what they want to achieve.

                 Wild Stevenage

This community campaign was made with the intentions of encouraging local volunteers to promote and look after special areas for wildlife in Stevenage. These include community ponds across the Stevenage, as well as Monks and Whomerley Woods and Shackledell Grassland in Fairlands Valley Park.They encourage volenteers to do activities such as sponsored runs in order to gain interest and raise money for the campaign so that they can achieve more and make more of a difference. They want to take care of Stevenage's environment and keep it in good condition with beautiful scenery. 

The campaign ended in 2013 but in its time managed to open up woodland rides (paths which let light in) in Monks and Whomerley Woods allowed the return of stunning early purple orchids to the woodland in the spring of 2013. There were no specific methods of print promotions such as poster, but it is likely that leaflets would have been posted to people's houses all around Hertfordshire as they would have wanted as many people involved as possible.
Their logo of a claw really draws attention to the 'Wild' in the name of the campaign 'Wild Stevenage'. Its simplicity is really effective and it puts across the campaigns message clearly.
This campaign really did make a difference and i'd say that the target audience is quite broad, ranging from families to anyone has cares about the community or is interested in the environment.

Save Baldock Town Campaign

This campaign was publicised by the Comet because the town hall has been empty for the last two years so various organisations and people in the community held a meeting at the Baldock community centre in order to raise awareness of the buildings status and to furthermore, do something about it. The meeting had a very positive outcome in that lots of people, especially the young, wanted to get involved although it is thought that over £50,000 of repairs will need to be put in place. Some of the younger people considered turning the hall into a music venue for bands to play in, so when the campaign begins to develop it's methods of promotion I think it's focus area of the public should be 15-24 year olds as this would probably attract them the most. They were given from September 2011 till March the following year to come up with a viable business plan that would benefit Baldock's community. The campaign and plans are still in progress and are not finished as of yet and so there are no main posters used for the campaign. In addiction, it is likely that fliers of leaflets will have been given to people and delivered to their houses. Chris Gomm, a member of Baldock Town Ltd said that at the meeting, "Many people had not realised the poor condition the building was left it" and that they are "very encouraged by the meeting". These statements will hopefully motivate more people to get involved so that the plans can be put in to action.
The 'Green gym' Campaign



This campaign is made up volunteers who offer their help to hundreds of thousands of people each year to reclaim and regenerate local green places.  Through their own environmental projects and through their network of 2,000 community groups around different areas of the UK, they help communities take responsibility for their own local environment that may not be living its full potential.
Their logo is made up of blues and greens and looks really simple but effective. The green is a very gender neutral color and also reflects the color of trees and our environment. This will attract quite a wide audience but from the picture we can see that most of the volunteers are around middle aged and are those who are interested in the environment. The campaign wants to get as many volunteers and donations as possible and that their need to help rebuild neighborhoods and green spaces is the most important thing for them. The blue is a very pure color which reflects the campaign's need to purify those green parts of the environment that have been neglected.

On their website it very clear what the organisation is about and it is very easy to donate and/or become a volunteer. Furthermore, they have some very emotive and true stories of how becoming a volunteer has changed some peoples lives. Their website has a very attractive design and at the top it features their slogan "Reclaiming green spaces since 1959". A slogan is quite rare on a community campaign but the language is very straight forwards and informative and it benefits the campaign as that will be able to be recognised on all forms of advertising media they might choose to use. At the moment the background of the website is some leaves dusted with frost which cleverly links to our current cold weather in winter/spring. This will alert the public that the website is regularly updated and is current as the background changes every season and they will therefore be likely to enroll as a volunteer.

The campaign has different groups of volunteers all over the country and each one focuses on a certain community. It is very simple for you to find the nearest group to you on the website.

Campaign analysis of a Drug Campaign (Individual)

Frank

This campaign poster is for a drug campaign called 'Frank'. Frank is a drug advice website which tries to educate (mainly) young people about different drugs and their effects. The website has lots of information about all the different drugs there are and also allows you to not only share your stories if you've had a drug problem which could help others, but also offers help to those in need if they have something like a drug addiction. You can call, text, live chat or email Frank and all the language on the website is very welcoming such as 'Need some friendly confidential advice?'. The rhetorical question is very comforting and non-pressurising and the use of the word 'friendly' will reassure the person needing help that everything is okay and that no one is judging them. This poster is a perfect example of how they do that and spark interest in young people.

Apart from the blue in the cats smile the only colors used are black and white. These colors are very basic which is why the smile of the cat stands out on the poster so much. The cats smile is very similar to the 'disappearing cats' smile in 'Alice in Wonderland'. This film/story is a very well known children's film so the younger generations such as teenager who are the posters target audience, will immediately be drawn to the poster. The poster now has their attention but the text says 'Does Meow Meow have whiskers'. This sentence could have one of two effects. Firstly the teenagers could not understand it so therefore want to know what it's talking about. The rhetorical question doesn't give away much to the teenagers who don't know what 'Meow Meow' is which is why they would want to know more as they would want to know the answer to the question.
On the other hand, the teenagers who do know that 'Meow Meow' is in fact a drug will see the link to their childhood film and find the image quite unsettling. The innocence of childhood and the stories that come with it (such as Alice in Wonderland) highly contrast to the idea of illegal drugs like 'Meow Meow'. They will therefore want to know more about the drug and so will hopefully visit the 'Ask Frank' website where lots of information is provided about the different effects of different drugs.

At the bottom of the page in smaller text is information about how to get their website and why they should visit it: 'If you have any questions about drugs'. Their campaign name 'Frank' is also featured at the bottom where it is in it's common font style which looks quite graphical, again linking to the appeals of their target audience.

Frank also has used more online formats of media in their campaign. They have a Facebook page and Twitter page which were recently launched to further reach out to the teenagers of our society who are commonly associated with using social networking sites.

Frank also has a YouTube account where videos are regular posted with information about drugs in order to raise the teenager's awareness of their affects. A YouTube is a very effective way of gaining interest from teenagers as they are constantly using the site for music and inspiration for their lives. Furthermore, lots of them even have their own accounts.

Campaign Analysis for Public safety campaign- (Individual)

Analysis of "Public safety and Justice" Campaign

This campaign was used to create awareness of public safety. They are a national campaign who aim to 'end profiteering from the incarceration of people.' They use public policy, education, and grassroots organising to stop the expansion of 'prison privatization' and to shut down existing private prison facilities. They have a website which explains their aims.

Their logo which is shown in the image above is a very well designed logo. It features their name and I really like the colors used. The green is a very gender neutral color which allows them to target both genders as it is appealing to both. They also use both dark and light greens which add depth to the image and make it more interesting and eye catching. Furthermore they have used an image of a tree which highlights the idea of community and the public. Also, the branches could also reflect the idea of a family tree and how in reality, we are all connected in some way. This would help people feel more of a connection to the campaign and furthermore want to get involved more to protect the safety of their community and the public.
There are two objects hanging off the tree branches which almost look like scales, but they are unbalanced. This gives the audience an impression that something needs to be done about public safety and justice and that if they got involved, then maybe the scales could be equal. The blues used in part of the poster work really well as blue is a very pure and innocent color and has been used to reflect these qualities in the public. The idea of innocence may also bring up the image of our children and how their safety could be at risk.
This campaign also uses social media to target the public and get them involved in the campaign. They have a Facebook site:

This site has regular updates on their thoughts on whats going on and reports that they've done on Americas safety status. Furthermore they also talk about events that are coming up so the public can easily get involved if they want to. We know that a lot of people use Facebook although stereo typically the younger generations such as teenagers. This would give us the impression that they want to get as many people involved as possible to help their campaign.

They also use a website as another method of promotion. The website also has regular updates and furthermore has details as to how you can get involved and has parts for you to fill out. It is all displayed very clearly for the public so they fell more inclined to get involved as there is no hassle involved. The website features their logo and has a very bold title at the top which will catch the public's attention and they will know exactly what the campaign is about. They will also be able to notice the logo on any other forms of media and link it to the campaign. 

Analysis of Campaigns- Political (Individual)

Barack Obama's Campaign for President 2008

This is the 'hope' poster used to advertise and draw attention to Barack Obama's campaign to be president. As you can see the red white and blue colors used on the poster are all colors that feature on the USA's flag. This gives the poster an almost communal feel which would have been intentional because his job as president will be to try and bring the country together.

This image was created and distributed on posters and other media forms and different words were used instead of hope, such as 'progress' and 'change'. All these words are very simple but at the same time state Obama's aims in a clear way. The words also link to the expression on Obama's face as his eyes are almost looking into the distant future and both his mouth and eyes convey the idea that he is ready to lead America into a better future and that he believes in his plans to do so. Obama is also wearing a suit which makes him look very professional and more like a leader than a normal individual.

The logo used on the poster looks almost like a badge and shows a circle, with the center suggesting a sun rising over fields in the colors of the American flag. The colors used on the logo also link to the American flag like the rest of the poster. This repeats the house colors throughout the poster and gives it a distinct house style. Another aspect of the poster that adds to the house style is the style and presentation of the poster. It has a very modern feel to t which is because it almost looks a stylized 'graffiti' image. This is because it was made but a graffitist. This makes the poster more quirky and original and it makes it stand out more which is probably why it was so popular.

Contact online

Obama wanted to contact the younger generations like 19-28 year olds by visiting social networking websites such as Facebook and Myspace which they 'stereo typically' use a lot. The reason he thought that this was important was because he knew that people of these ages don't tend to vote because they don't feel like politicians actually listen to their problems. Obama received a really positive reaction from Americas youths after trying to build trust and gain their interest in his thoughts for their futures. He built an upfront, personable and face-to-face quality that gave his supporters a sense of security and trust, which inspired them to rally others in their local communities. This had a knock on effect in that more and more people wanted to get involved. 

Websites were made in honor of Obama's campaign to be president to try and gain more supporters. Some of these websites included his 'fight the smears' website which was made to 'counter' what the campaign described as 'smears' made by Obama's opponents. This helped him campaign as it meant that the public were kept updated on what Obama's views were on current situations.

Logo and slogan

Obama's logo shows shows a circle, with the center suggesting a sun rising over fields in the colors of the American flag. The image of a sun rising over a horizon gives the idea of a new day and a new future and it almost conveys a certain feeling of hope.

The slogan  "Change we can believe in"   uses the word 'we' to highlight the feeling of community and the fact that Obama wants to bring people together and get everyone involved. The word 'believe' gives the idea of hope for a better future which is something that will really appeal to the public.

Other

Obama did speeches all around and America in order to make his opinion and his plans for Americas future heard. Seeing someone in person doing a speech rather than a planned advertisement or picture really reflects Obama's humanity and allowed the public to see the 'true' Obama.

There were other forms of media advertisement other than just posters, such as tv advertisements. These were used to reach out to people of all ages and to try and get everyone supporting him campaign.

In the end he was elected as the first black presidnet in 2008 so all his campaigning did pay off.