This is the 'hope' poster used to advertise and draw attention to Barack Obama's campaign to be president. As you can see the red white and blue colors used on the poster are all colors that feature on the USA's flag. This gives the poster an almost communal feel which would have been intentional because his job as president will be to try and bring the country together.This image was created and distributed on posters and other media forms and different words were used instead of hope, such as 'progress' and 'change'. All these words are very simple but at the same time state Obama's aims in a clear way. The words also link to the expression on Obama's face as his eyes are almost looking into the distant future and both his mouth and eyes convey the idea that he is ready to lead America into a better future and that he believes in his plans to do so. Obama is also wearing a suit which makes him look very professional and more like a leader than a normal individual.
The logo used on the poster looks almost like a badge and shows a circle, with the center suggesting a sun rising over fields in the colors of the American flag. The colors used on the logo also link to the American flag like the rest of the poster. This repeats the house colors throughout the poster and gives it a distinct house style. Another aspect of the poster that adds to the house style is the style and presentation of the poster. It has a very modern feel to t which is because it almost looks a stylized 'graffiti' image. This is because it was made but a graffitist. This makes the poster more quirky and original and it makes it stand out more which is probably why it was so popular.
Contact online
Obama wanted to contact the younger generations like 19-28 year olds by visiting social networking websites such as Facebook and Myspace which they 'stereo typically' use a lot. The reason he thought that this was important was because he knew that people of these ages don't tend to vote because they don't feel like politicians actually listen to their problems. Obama received a really positive reaction from Americas youths after trying to build trust and gain their interest in his thoughts for their futures. He built an upfront, personable and face-to-face quality that gave his supporters a sense of security and trust, which inspired them to rally others in their local communities. This had a knock on effect in that more and more people wanted to get involved.
Websites were made in honor of Obama's campaign to be president to try and gain more supporters. Some of these websites included his 'fight the smears' website which was made to 'counter' what the campaign described as 'smears' made by Obama's opponents. This helped him campaign as it meant that the public were kept updated on what Obama's views were on current situations.
Logo and slogan
Obama's logo shows shows a circle, with the center suggesting a sun rising over fields in the colors of the American flag. The image of a sun rising over a horizon gives the idea of a new day and a new future and it almost conveys a certain feeling of hope.The slogan "Change we can believe in" uses the word 'we' to highlight the feeling of community and the fact that Obama wants to bring people together and get everyone involved. The word 'believe' gives the idea of hope for a better future which is something that will really appeal to the public.
Other
Obama did speeches all around and America in order to make his opinion and his plans for Americas future heard. Seeing someone in person doing a speech rather than a planned advertisement or picture really reflects Obama's humanity and allowed the public to see the 'true' Obama.
There were other forms of media advertisement other than just posters, such as tv advertisements. These were used to reach out to people of all ages and to try and get everyone supporting him campaign.
In the end he was elected as the first black presidnet in 2008 so all his campaigning did pay off.
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