This poster was aimed at the general audience, mainly for adults, so it is still attractive to the older generation when read. It hasn't got much writing which makes it attractive to the youth club's target audience as teenagers prefer looking at pictures than they do reading too much information. Although, there is a good amount of complex language and information on the posters for any parents or adults to look at, which is why this poster has been made to suit mainly the audience of parents, but also involves teenagers. The colour green is very neutral and not stereotypical to either gender, it is also not very loud, make it easier on the eye for an older generation. Green also symbolises safety, growth and freshness, all of which our regeneration wants to prove. The text style is very cartoony, almost script like, this is because it would appeal to the younger generation and let everyone else know who we're doing this for. We use this instead of bulk standard 'times new roman' style texts. Our name, logo and slogan are all near the top and enlarged, so people know exactly who we are and what we are doing and here for. There are a range of different images from the museum, which just shows the location and the necessity of change. Using stars and a graffiti style arrow shows that we are here for young people instead of adults, stars also give the connotation of a brighter place and 'reaching for the stars' which is something we would encourage at the youth club.
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