Campaign Analysis for Public safety campaign- (Individual)

Analysis of "Public safety and Justice" Campaign

This campaign was used to create awareness of public safety. They are a national campaign who aim to 'end profiteering from the incarceration of people.' They use public policy, education, and grassroots organising to stop the expansion of 'prison privatization' and to shut down existing private prison facilities. They have a website which explains their aims.

Their logo which is shown in the image above is a very well designed logo. It features their name and I really like the colors used. The green is a very gender neutral color which allows them to target both genders as it is appealing to both. They also use both dark and light greens which add depth to the image and make it more interesting and eye catching. Furthermore they have used an image of a tree which highlights the idea of community and the public. Also, the branches could also reflect the idea of a family tree and how in reality, we are all connected in some way. This would help people feel more of a connection to the campaign and furthermore want to get involved more to protect the safety of their community and the public.
There are two objects hanging off the tree branches which almost look like scales, but they are unbalanced. This gives the audience an impression that something needs to be done about public safety and justice and that if they got involved, then maybe the scales could be equal. The blues used in part of the poster work really well as blue is a very pure and innocent color and has been used to reflect these qualities in the public. The idea of innocence may also bring up the image of our children and how their safety could be at risk.
This campaign also uses social media to target the public and get them involved in the campaign. They have a Facebook site:

This site has regular updates on their thoughts on whats going on and reports that they've done on Americas safety status. Furthermore they also talk about events that are coming up so the public can easily get involved if they want to. We know that a lot of people use Facebook although stereo typically the younger generations such as teenagers. This would give us the impression that they want to get as many people involved as possible to help their campaign.

They also use a website as another method of promotion. The website also has regular updates and furthermore has details as to how you can get involved and has parts for you to fill out. It is all displayed very clearly for the public so they fell more inclined to get involved as there is no hassle involved. The website features their logo and has a very bold title at the top which will catch the public's attention and they will know exactly what the campaign is about. They will also be able to notice the logo on any other forms of media and link it to the campaign.