Leaflet idea 3 aimed at teenagers- Megan Webster

This leaflet is aimed at teenagers, our target audience, aged 13-16, it is a double sided leaflet that would be printed in A5. The leaflet is in a light blue colour on both sides as it is neutral and it will stand out to our target audience as it is bright and bold. We have used eye-catching fonts that have a “graffiti” feel to them, this is stereotypically ascociated with teenagers, and we feel it would appeal to them. We have used the same fonts and colour of the fonts throughout our campaign, both print productions and for our webpage, this will be easier for teenagers to recognise our campaign through different media platforms. On both sides of the leaflet we have added little doodles and graffiti like images. These will stand out and would attract our target audience.  Some of the doodles give ideas as to what activities would take place at the youth club. We have included lots of pictures as teenagers would find it easier to visualise the campaign and get more of an idea from it, we have added backgrounds and borders around them to make them stand out more, the pictures are also all in colour. Teenagers might be put off by large amounts of writing on the posters and leaflets, they tend to find pictures more engaging to look at. We have made sure that our logo, campaign name and slogan are included across all our media platforms as it is important for our target audience and adults to see and be able to recognise them. They always appear in the same colours and fonts. We have added sub-headings above the text so teenagers could go straight to the bi they want to read, we feel that this layout will be easier to understand.  There is a large section on the leaflet on how to get in contact with us, “Check us out”, we have included all the social networking links as teenagers tend to use social networking more, and we have also included our website, our target audience can use any of the links to find out more information about the campaign and can find out how to be more involved with it.  We can attract lots of teenagers with our campaign as we don’t just use one social networking site. We included the logos of the sites next to links so it is very clear to read.  The information on the leaflet gives you a brief but detailed summary about our campaign and what we aim to do in the future that will benefit our target audience greatly.